Communication Summit 2011: Outrage as a recipe for media success
The Zurich Public Relations Association (ZPRG) and the Zurich Press Association (ZPV) invite you to the 2011 Communication Summit. The event will take place on February 1 at ETH Zurich under the theme «Outrage as a Recipe for Media Success: Let’s Make It Emotional!».
Emotionalization - outrage - scandalization: Not only the media, but also companies use this communication strategy. The Communication Summit will therefore focus on the following questions: Can this work in the long term? Doesn't the outrage mania wear off and boomerang? Is it even possible to reach responsible media users with such campaigns? What role does social media play in scandalization? And how is PR work changing in the face of this trend?
Following a keynote speech by Peter Röthlisberger (editor-in-chief of Blick am Abend), Reto Lipp ("Eco", Swiss Television), Karl Lüönd (publicist), Marlies Prinzing (communications researcher) and Sacha Wigdorovits (PR consultant) will join Peter Röthlisberger in a discussion on principles and outrage as a recipe for media success.
Participation is free for members of ZPRG and Impressum, guests pay CHF 50. Please register by e-mail to: [email protected], stating "ComSum" and your name and employer. Further information and program: Zprg.ch.
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