Communication Shutdown" as a global social experiment
Social contacts and interactions are the biggest challenge in the daily lives of people with autism. To get a sense of what that feels like, people around the world are being encouraged to take a break from their social media platforms—whether Facebook or Twitter—for one day on November 1.
To this end, the agency Sapient Nitro has designed the "Communication Shutdown" campaign as a global social experiment. The aim is to raise awareness of the challenges faced by people with autism and to support them financially at the same time. Anyone who would like to support the campaign can purchase the CHAPP app in return for a donation. CHAPP shows contacts and friends that you support the campaign via a batch on your profile. And it creates a mosaic of all supporters worldwide, including numerous celebrities.
