Cofely strengthens its web presence with content from C-Factor
Cofely Switzerland, a specialist in building services, has updated its website to reflect its new corporate design and thoroughly revised its content. C-Factor provided the text and image concept for this project and wrote a large portion of the new website content.
The provider of energy-efficient solutions for the construction, operation and maintenance of technical building systems is committed to its own Website high standards. The company is part of Engie (formerly GDF SUEZ), one of the world's largest energy producers and service providers. In terms of design, Cofely Switzerland therefore had to adhere entirely to its specifications when relaunching its website. In terms of content, however, the company emphasized its individual strengths in relation to the needs of the Swiss market.
Directly addressed, quickly to the point
Cofely was supported in this by C-Factor. As a first step, the Zurich-based agency developed a text and image concept that expresses Cofely's expertise and consulting strength at first glance. Visitors to the new website are addressed directly, quickly recognize the advantages of a partnership with Cofely and can easily contact the company's experts at any time. In addition, the web texts are consistently geared towards mobile use of the website.
Employer presence optimized
Based on this text concept, C-Factor wrote most of the texts for the new Cofely website. In addition to content about the company and its range of products and services, content was also created to position Cofely even better as an employer. Based on this, C-Factor also optimized the structure and texts of Cofely's job advertisements. "We used the relaunch of our website to take a big step forward in describing our services and strengths," says Philip Wernli, Head of Communications at Cofely Switzerland. "C-Factor made an important contribution to this conceptually and with professional web texts."
Responsible at Cofely: Philip Wernli (Head of Communications) and Andrea Schwander (Project Manager Communications). Responsible at C-Factor: Julia Guran, Philipp Metzler and Roger Welti.
