Coca-Cola annoys Pepsi with sports drink advertising
In an advertisement for Powerade Ion4, Coca-Cola allegedly misrepresented the effects of Gatorade, Pepsi's sports drink. Now a legal dispute has broken out between the two beverage companies.
In an advertisement for Powerade Ion4, Coca-Cola allegedly misrepresented the effects of Gatorade, Pepsi's sports drink. A legal dispute has now broken out between the two drinks companies. According to Pressetext.ch, the Powerade advertising campaign claims that Gatorade lacks calcium and magnesium.
The Powerade advertisement damages the 44-year-old Gatorade brand, according to Pepsi's indictment. Furthermore, there is no proof that Powerade is a better sports drink, according to a Pepsi spokesperson. The beverage company is now demanding that the campaign be stopped immediately.
This is not the first court battle between the two beverage giants in the USA. According to Pressetext.ch, Pepsi filed a lawsuit against Coca-Cola back in 2006 over a TV commercial. The following year, Coca-Cola filed a lawsuit against Pepsi for an alleged infringement of patent law.
The Powerade advertisement damages the 44-year-old Gatorade brand, according to Pepsi's indictment. Furthermore, there is no proof that Powerade is a better sports drink, according to a Pepsi spokesperson. The beverage company is now demanding that the campaign be stopped immediately.
This is not the first court battle between the two beverage giants in the USA. According to Pressetext.ch, Pepsi filed a lawsuit against Coca-Cola back in 2006 over a TV commercial. The following year, Coca-Cola filed a lawsuit against Pepsi for an alleged infringement of patent law.
