Coca-Cola puts US budget out to tender
Media: The U.S. beverage company Coca-Cola plans to consolidate its entire media budget in the United States with a single agency.
Media The US beverage group Coca-Cola wants to consolidate its overall media budget in the United States with one agency, with Starcom Mediavest previously responsible for planning and Universal McCann - for over 20 years - for buying. Coca-Cola invited both account holders to a pitch, together with Mindshare and Carat. The budget covers the entire beverage portfolio and is estimated at 300 million dollars.
