Coca-Cola sends Coke Zero spot to the Superbowl

Coca-Cola launches a global campaign with the slogan "Open Happiness". Two commercials, Avatar and Heist, were created by Wieden & Kennedy and are now on air in the USA. They advertise the classic Coca-Cola drink. Coca-Cola wants to push its Coke Zero brand with a third commercial featuring Pittsburgh Steelers player Troy Polamalu. The 30-second commercial will be shown during this year's Superbowl, the final game in the National Fooball League on February 1. This is the first time that the new Coke brand, whose market launch represents a huge global marketing success - the biggest in Coca-Cola's history, by the way - has been mentioned at a Super Bowl. The agency Crispin Porter & Bogusky is responsible for this commercial.
> To the Avatar spot
> To the Heist spot