Clus: Fur Campaign for Animal Welfare in Graubünden
The Clus advertising agency has launched a campaign against fur for the Graubünden Animal Welfare Association. The campaign aims to draw attention to the suffering inflicted on animals and raise awareness of the issue among the people of Graubünden.
In designing and implementing the campaign, Clus Advertising Agency in Chur deliberately avoided using graphic and off-putting imagery. Such motifs have already been used so often, the advertisers write. As a result, fur wearers would hardly take such images seriously anymore. The current visuals are therefore intended to show that while fur is indeed a beautiful and sensual product, they also raise the question of whether fur is still so beautiful once you know how it was produced.
The campaign will be featured throughout Graubünden over the next three weeks on billboards, in advertisements, in movie theaters, and online. At the same time the campaign was launched, the agency developed a new brand identity, a contemporary logo, and a Website.
The campaign will be featured throughout Graubünden over the next three weeks on billboards, in advertisements, in movie theaters, and online. At the same time the campaign was launched, the agency developed a new brand identity, a contemporary logo, and a Website.
Person in charge at the Graubünden Animal Welfare Association, Chur: Tina Gartmann-Albin (President), Marianne Brunold-Kuratle (Vice President). Photography: sfh Bildkommunikation, Bregenz, Reinhard Fasching. Contact at CLUS Advertising Agency ASW, Chur: Kajo Bächle (Consulting/Creative Director), Olivier Chauliac (Art Director), Robin Keller (Consulting/Copywriter).
