Clus makes the children of Graubünden fit
This summer, the canton of Graubünden is launching a comprehensive initiative called «Healthy Body Weight Graubünden 2008–2011.» Following a pitch, the Chur-based agency Clus was awarded the contract for the accompanying campaign.
This summer, the canton of Graubünden is launching the comprehensive action program "Healthy Body Weight Graubünden 2008-2011". The program aims to positively influence the eating and exercise habits of children in Graubünden. An accompanying campaign is planned to publicize the program and motivate stakeholders. The Office for Primary Education and Sport and the Graubünden Health Department invited five agencies to pitch the campaign, including the branding and naming proposal. The concept from the advertising agency Clus in Chur impressed the responsible project group with its direct and positive approach to the target groups, a memorable claim and concrete measures for implementation, according to a press release. The campaign is scheduled to start in late summer 2008.
