Clear Channel with new branch manager Lucerne
After winning the bid for the Lucerne city contract, Clear Channel will be expanding its sales team starting in March 2016 with the addition of Gregor Eschle as branch manager in Lucerne.
According to a press release issued on Thursday, the man from the city of Lucerne has many years of national media experience and has undergone appropriate further training during this time. Most recently, he worked as Head of Marketing and Sales at Publica Data in Zurich and Bern.
Clear Channel Switzerland will take over the poster sites of the city of Lucerne on July 1, 2016 and manage them for eight years. The poster sites can be booked with Clear Channel Switzerland with immediate effect, as the company has announced. In summer 2016, two digital poster sites (Cityplan sites) will also be set up as a pilot test at the railroad station and Löwenplatz. According to Clear Channel, this is intended to test the urban integration of digital advertising. If the pilot test is successful, digital advertising platforms will be implemented at other locations.
