Cinecom markets plasma TV network
The media marketing company Cinecom now offers a network of plasma TV screens in movie theater lobbies.
Media marketer Cinecom is now offering a network of plasma TV screens in cinema foyers under the name "PlasMedia" to enable advertisers to distribute their messages across the board in cinemas and other suitable locations. "PlasMedia" will be combined with the existing cross-media and below-the-line offerings to form the new "Special forms of advertising" profit center. Roger Baur, previously Head of Sales at the online marketer Adlink, will take over the management of this center from August.
