Cinecom: Cinema advertising remains in people's minds

Moviegoers remember advertising slides and commercials well and feel entertained by them, according to a study conducted by the market research institute Qualitest for the advertising marketer Cinecom and Media Audit AG. The main aim of the study was to examine the completeness and quality of the cinema slides. In addition, the recall values and the acceptance of cinema advertising were determined. 98 percent of cinema audiences remembered three or more commercials. More than six slides were still remembered by 62.5 percent of respondents. Cinema advertising in general was rated as extremely entertaining by 75 percent of the audience.