Cinecom doubts Media Focus figures

According to the advertising research company, gross advertising expenditure in Swiss cinemas fell by 9.5 percent in February compared to the previous year. "This picture is irritating because our sales have risen by over 8 percent compared to February 2002," Cinecom Managing Director Matthias Luchsinger is quoted as saying in a press release. The latest Sunday press also reported that the cinema industry is on the upswing despite the slump. This positive trend applies to all cinemas represented by Cinecom, which account for around 87 percent of all cinemas in Switzerland.