Chronicle of memorable moments
Soccer Since FIFA was founded in 1904, soccer has become increasingly popular. Today, it serves as a unifying force that spans the globe. «A World United» is the title of the book published to mark FIFA’s anniversary year.
Football Football has become increasingly popular since Fifa was founded in 1904. Today, it acts as a global, unifying force. "A World United" is the title of the book for Fifa's anniversary year, and the content concept was developed by Contract Media on behalf of Fifa. What was still missing was an attractive, unique design. The strategic partner Publicis came out on top in a pitch. The word "United" is the starting point for the visual appearance. This unifying element is already expressed on the cover: the tricots of various national teams are sewn together. So when you hold the book in your hand, you don't feel cardboard or paper, but real fabrics. And because different tricots were used for each cover, each book is unique. The idea is continued photographically on the inside.
