Christa Rigozzi drinks Mastro Lorenzo directed by JWT+H+F

 
 
A new image was needed: Kraft Foods Switzerland asked the advertisers at JWT+H+F to refresh the advertising for the Mastro Lorenzo brand of coffee. Previously, the slogan "Mastro Lorenzo. The one and only." and communicated Italianità in its purest form. The agency then decided to closely link the new image with a new advertising medium. An advertising medium that perfectly embodies the Mastro Lorenzo brand image, according to a press release from JWT+H+F: she is Ticinese and therefore represents the perfect symbiosis of Switzerland and Italianità. The campaign idea was then derived from the person Christa Rigozzi: grammatically incorrect "celebrimonials". Just as Miss Switzerland 2007 speaks High German. Incidentally, these quotes were put into her mouth by copywriters who speak German. The campaign starts on April 28 with TV sponsorship of the SF1 program "Glanz & Gloria" and will continue later.
Responsible at JWT+H+F:
Mike Krüll (Creative Director), Isa McInnes, Martin Bettler (Art Director), Mike Krüll, Markus Tränkle (Text), Anna Kindlimann (Graphics), Rainer Bühler (Strategy), Franco Elsener (Consulting), Mirjam Fabrikant (Vertigo Bühler), Hans G. Syz (Camera). Responsible at Kraft Foods Switzerland: Christian Imhof (Brand Manager Coffee Switzerland).