Chivas Regal switches from TWBA to Euro RSCG
Chivas Regal, the whiskey brand owned by Pernod Ricard, awarded the advertising account to the international agency network Euro RSCG following a competitive pitch. The Swiss branches are expected to receive only a few assignments.
The whisky brand Chivas Regal, which belongs to Pernod Ricard, awarded the advertising mandate to the international agency network Euro RSCG after a competitive pitch. With a turnover of 1.5 billion dollars, the spirits brand is in eighth place worldwide in terms of sales. According to the report in Advertising Age, the advertising budget won amounts to around 90 million dollars and it is not yet clear what the budget win means for Euro RSCG Switzerland. However, CEO Frank Bodin expects orders in the "probably small to medium range", as he told Werbewoche. The campaigns will be managed from outside Switzerland.
TBWA/Chiat/Day looked after the Chivas brand for 14 years. The last campaign, called "The Chivas Life", associated the brand with a luxurious lifestyle and was primarily run in a web TV format on the Internet. According to Adage.com, TWBA remains on Pernod Ricard's payroll, handling brands such as Jameson and Seagram's.
