China: Omnicom acquires majority stake in Unisono
The leading global marketing and corporate marketing and corporate communications company Omnicom Group has acquired a majority stake in the China-based company Unisono Fieldmarketing International, based in China.
The leading global company for
Marketing and Corporate Communications Omnicom Group has a
Majority stake in the company Unisono Fieldmarketing
International, based in China. Unisono is a leader in the
field marketing and merchandising in China and covers the Chinese market with its
services in more than 25 cities. As Michael Birkin from Omnicom
in a press release, China is a strategically important country for the
Key market for the company. Through the investment in Unisono
the size and reach of Omnicom's services is
increased in order to meet the needs of customers in China's fast-growing
growing consumer and service market.
Unisono enables the coverage of 200,000 shopping points such as
Hypermarkets, supermarkets, pharmacies and drugstores in 25 Chinese
large cities. This is achieved through a combination of advertising and
Fieldmarketing the facilitation of above-the-line and
Below-the-line measures for customers. Unisono Fieldmarketing will
operate as part of Omnicom's Diversified Agency Services Group.
Marketing and Corporate Communications Omnicom Group has a
Majority stake in the company Unisono Fieldmarketing
International, based in China. Unisono is a leader in the
field marketing and merchandising in China and covers the Chinese market with its
services in more than 25 cities. As Michael Birkin from Omnicom
in a press release, China is a strategically important country for the
Key market for the company. Through the investment in Unisono
the size and reach of Omnicom's services is
increased in order to meet the needs of customers in China's fast-growing
growing consumer and service market.
Unisono enables the coverage of 200,000 shopping points such as
Hypermarkets, supermarkets, pharmacies and drugstores in 25 Chinese
large cities. This is achieved through a combination of advertising and
Fieldmarketing the facilitation of above-the-line and
Below-the-line measures for customers. Unisono Fieldmarketing will
operate as part of Omnicom's Diversified Agency Services Group.
