"Chère M" - This is how Mobiliar smells
What does insurance smell like? Mobiliar has created the home fragrance «Chère M» in collaboration with perfumer Marc Daniel Heimgartner of Luzi Fragrance Compounds.
The perfume is to smell of citrus and herbs and have a light woody note, and will be used in Die Mobiliar's 80 general agencies. The fragrance is intended to add an additional, distinctive and more personal touch to the insurance company's corporate design. In addition, this new brand dimension is intended to contribute to a more positive customer experience.
The room fragrance does not enter the market and can not be purchased by private individuals.
