Change of boss and owner at OgilvyOne
Guido Wietlisbach, the CEO and founder of the direct marketing agency OgilvyOne, has—as has now come to light—already sold his shares in the agency last year and will step down from his position at the end of this year.
Guido Wietlisbach, CEO and founder of the direct marketing agency OgilvyOne, has now announced that he sold his shares in the agency last year and will step down from his position at the end of this year. Barbara Dürst, the agency's current Head of Consulting, will take over as Managing Director from this date. Wietlisbach wants to reorient himself, he confirmed to Werbewoche in a report by the industry service Persönlich.com. In future, he will continue to work in marketing, but probably no longer within an agency. "I am currently thinking about some marketing-related corporate concepts," said Wietlisbach. After 14 years as head of OgilvyOne, the time has come for him to take on a new entrepreneurial challenge.
The shares went to Grendene Ogilvy & Mather, the Swiss agency of the international network Ogilvy & Mather Worldwide. The latter was already a minority shareholder. The decision to appoint Barbara Dürst as CEO was also made last year.
The departure of Creative Director Björn Brinkmann marks another personnel change at OgilvyOne. He is already leaving the agency in October. "His departure came as a relative surprise to us," explained Wietlisbach. Until a successor is found, he will take over the creative direction himself, which will hardly be difficult for him, as the current CEO was Brinkmann's predecessor as Creative Director and, like him, has received numerous national and international awards.
Following his resignation, Wietlisbach will also continue to be available to the agency. It is planned that he will initially support OgilvyOne on a part-time basis and later on a project-related basis in strategic and conceptual terms.
The shares went to Grendene Ogilvy & Mather, the Swiss agency of the international network Ogilvy & Mather Worldwide. The latter was already a minority shareholder. The decision to appoint Barbara Dürst as CEO was also made last year.
The departure of Creative Director Björn Brinkmann marks another personnel change at OgilvyOne. He is already leaving the agency in October. "His departure came as a relative surprise to us," explained Wietlisbach. Until a successor is found, he will take over the creative direction himself, which will hardly be difficult for him, as the current CEO was Brinkmann's predecessor as Creative Director and, like him, has received numerous national and international awards.
Following his resignation, Wietlisbach will also continue to be available to the agency. It is planned that he will initially support OgilvyOne on a part-time basis and later on a project-related basis in strategic and conceptual terms.
