Charles Vögele: Future of Til Schweiger as advertising icon open
Following the end of his collaboration with Hollywood stars Penelope and Monica Cruz, it remains to be seen whether German actor Til Schweiger will continue as a brand ambassador for Charles Vögele.
Schweiger's contract runs until the end of the year, Group CEO Frank Beeck said on Tuesday. "We will look at it again in the summer," Beeck told the media in Pfäffikon SZ: "But Schweiger is much closer to our target customers than Penelope was." Charles Vögele had let the cooperation with the two Cruz sisters expire at the end of February.
The actresses did put the group in a brighter light, he said. "But the campaign has unsettled the core audience," Beeck said. The customers would have thought that Charles Vögele was moving towards younger customers and no longer wanted to serve the older ones. (SDA)
(Image: Keystone)
