Change by design

Not everyone is a born designer. However, the principles and thought structures behind good design can be adopted by anyone. Tim Brown, CEO of the design agency Ideo, which was involved in the development of the iPhone among other things, describes how "design thinking" works using specific examples of his work. As the term suggests, this approach goes far beyond the actual design of things - according to Brown, it can bring about profound changes in personal lives, in companies and even in global contexts. Brown makes an engaging and compelling call not to stifle creativity and to harness the potential of participation and teamwork. "We are all smarter than any one of us," is Ideo's credo. getAbstract recommends the book not primarily to designers - who will already be familiar with Brown's thoughts - but to all product managers and executives who are responsible for development and innovation in their company.getAbstract rating: 8Implementability: 7Innovation level: 8Style: 8Publisher: Vahlen VerlagPublication year: 2016Pages: 196ISBN: 9783800652587