Cayenne Communication Visuelle: Campaign developed for Loterie Romande
The agency Cayenne Communication Visuelle has developed a campaign for Loterie Romande titled «Une Croix en Plus.» The campaign promotes Swiss Lotto and the «Plus» side bet. The agency Mediaedge:cia is responsible for strategy, planning, and media buying.
The agency Cayenne Communication Visuelle has developed a campaign for Loterie Romande entitled "Une Croix en Plus". It advertises Swiss Lotto and the "Plus" supplementary game. Mediaedge:cia is responsible for strategy, planning and media buying.
The campaign can be seen on TV, on posters, in the press, on the Internet, on Teletext and in cinemas until mid-June and then again after the summer vacation.
Responsible at Sciété de la Loterie Romande: Véronique Chassot (Head of Advertising and Media), Lucia Ottet-Constatino (Product Manager Draw Games). Responsible at Cayenne Communication Visuelle: Jeam-Christophe Delisle. Responsible at Mediaedge:cia Switzerland: Frédéric Zamofing, Vera Presas. Film production: Freestudios SA (Marco Da Costa).
The campaign can be seen on TV, on posters, in the press, on the Internet, on Teletext and in cinemas until mid-June and then again after the summer vacation.
Responsible at Sciété de la Loterie Romande: Véronique Chassot (Head of Advertising and Media), Lucia Ottet-Constatino (Product Manager Draw Games). Responsible at Cayenne Communication Visuelle: Jeam-Christophe Delisle. Responsible at Mediaedge:cia Switzerland: Frédéric Zamofing, Vera Presas. Film production: Freestudios SA (Marco Da Costa).
