Cavegnwerbung: sugar bags for winners
Once again this year, Cavegnwerbung created the marketing campaign for Edi.
The Edi. is the official award for Swiss commercial and commissioned film and is regarded as a quality label. Whoever wins it is one of the country's outstanding filmmakers and will be celebrated at the big award show in early November. But only the winners.
To promote this contest, Cavegnwerbung is going all out on the "ambition" theme. The philosophy "participation is everything" may be true for many, but not for winners. That's why they're sending out sugar sachets on which such life wisdom is ironized. Because the Edi. is the award for winners and all those who want to be.
The specially made sugar sacks for winners are sent out as a mailing. Online banners were placed to accompany the mailing.
Responsible at Swissfilm Association: Rita Kovacs (Communications Officer). Responsible at Cavegnwerbung: Markus Cavegn (art direction); Markus Rottmann (text); Sarah Hepp (graphics).
