Caveg advertising: campaign for Modissa continues
Following the relaunch of the Modissa brand two years ago, Cavegnwerbung’s strategy and its implementation proved successful. For this reason, the positioning of the Modissa brand will continue in the spirit of continuity.
Like the brand, its appearance should also be classic and consistent, the agency said in a statement. In order to continue to set itself apart from the world of fast-moving trends, Modissa is also building on its motto this season: "Fashion instead of lifestyle". After all, women in their mid-thirties don't change their tastes with every trend, but look for the style of great fashion. Modissa is all about the classic world of fashion. Her customers value style advice, attitude and quality. The campaign continues to express this through large, striking motifs. Key visuals without much advertising text. Held together by the claim: "Modissa. I know what I want."
Responsible at Modissa: Samuel Baumberger (Advertising Manager). Responsible at Cavegnwerbung: Markus Cavegn (AD), Markus Rottmann (text), Susanne Marty (consulting), Michaela Kubern, Stefanie Wolf (graphics), Günther Kathrein (photography), Daniel Belet (image processing). Media agency: JBW Media.
