Cavegn Advertising: Campaign implemented for Modissa
Cavegnwerbung is launching the fifth season of the Modissa campaign, which includes a giant poster on Zurich’s Bahnhofstrasse. Once again, the slogan is: «Fashion, not lifestyle.».
According to the Zurich agency, this season's campaign is once again aimed at women in their mid-thirties who appreciate the motto "fashion instead of lifestyle" and do not change their taste with every trend. The focus should be on great fashion, not short-lived trends. In the campaign, this brand essence is to be expressed unchanged through large-scale, striking motifs that stage the act of creating great fashion on a sketching table. This visual world is supported by the claim, which is intended to express the self-confident attitude of the customers: "Modissa. I know what I want." According to the press release, the claim is intended to help the brand differentiate itself from the youthful fashion world.
The campaign includes a mega poster on Zurich's Bahnhofstrasse and a billboard.
Responsible at Modissa: Samuel Baumberger (Advertising Manager). Responsible at Cavegnwerbung: Markus Cavegn (Art Direction). Text: Markus Rottmann. Consulting: Susanne Marty. Graphic: Sarah Hepp. Photography: Günther Kathrein. Image processing: Daniel Belet. Media agency: JBW Media. Litho: RTK Media Technology.
