Catherine Martin develops branding for Despacito Cigars

Since July 23 the new cigar brand Despacito Cigars is online at Despacitocigars.com available. The brand name Despacito means "Very slowly" or "Take it easy". Despacito Cigars produces high-quality, handmade cigars from the Dominican Republic at fair prices. After a careful evaluation process, the company commissioned Zurich-based brand designer Catherine Martin to develop the brand image and implement it in a variety of ways.

The branding presents itself classically elegant with modern nuances. This corresponds to the brand image of Despacito Cigars. It is intended to appeal not only to the gentleman, but also to the woman who wants to enjoy a sustainable cigar of the highest quality. This is implemented in a consistent color coding as well as affectionate typographic details.

Responsible at Despacito Cigars: Andreas Waespi (owner), Tony Guggenbuehler (owner), Jan Guggenbuehler (consulting and programming), Maurice Koks (production). Responsible at Catherine Martin Art Direction: Catherine Martin (Concept, Art Direction, Brand Design).