Catherine Martin Art Direction: New brand design for HR expert Jörg Buckmann
Freelance art director Catherine Martin helps HR expert Jörg Buckmann to create an independent image.
Jörg Buckmann became known as Head of Personnel Management at VBZ, where he was responsible for numerous award-winning personnel campaigns. He has also made a name for himself as the author of the book "Einstellungsache: Personalgewinnung mit Frechmut und Können".
From November 1, 2015, he will become independent with his brand "Buckmann gewinnt". Catherine Martin's new brand identity includes a logo, animation and stationery, Website and blog. The focus on the HR audience is emphasized by the logo and the animation. By placing two dots on the M, it becomes two people shaking hands - an apt symbol for someone who brings people together.
Responsible at Buckmann gewinnt: Jörg Buckmann (owner and managing director). Responsible for the new website: Catherine Martin (concept, art direction, brand design and graphic design), Reto Knödlseder / WebGarage (programming).
