Caspar, Poltéra: The truth lies in the wine
The advertising agency Caspar, Poltéra has created a new advertising campaign for Albert Reichmuth. It answers all the unspoken questions that even seasoned wine connoisseurs are constantly faced with.
Based on the "La Galerie du Vin" signage, the advertising agency created an unconventional advertising campaign for a traditional wine house. The campaign answers the most frequent, most interesting, most unusual and most exemplary questions about the enjoyment of wine, subject by subject, briefly but succinctly. The campaign is implemented with four-color advertisements in which the provocative questions and answers are additionally underlined with surprising photographs by Felix Streuli. This presentation is supported by various smaller, black and white text advertisements.
The campaign will initially run until December 2011 in the NZZ am Sonntag, Sonntagszeitung, Seesicht Magazin and on NZZ Online.
