Casalini: Only those who train ride well
Casalini Advertising Agency, on behalf of the Swiss Road Safety Council, has launched the three-year accident prevention campaign «Besserfahrer.ch.» It encourages drivers to regularly attend driver safety courses.
The overarching aim of the campaign is to encourage e-bikers, car drivers and motorcyclists to attend voluntary driving safety courses so that the number of road accidents can be reduced in the long term. The TV commercial is an important tool in the campaign, the agency said in a press release on Wednesday. In addition to the TV commercial, Casalini is relying on a mix of traditional and new media to achieve the change in behavior. The message is deliberately kept simple: "You can only be a better driver if you keep on learning".
//www.youtube.com/watch?v=m0ttQopeFP0
The website serves as the central element of the information campaign Betterdriver.ch. Future better drivers can use the platform to find a suitable course in their area. In addition, all course participants now receive a reduction on the course costs. Provided they attend one of the many courses with the VSR quality label.
Responsible at VSR: Stefan Ingold (Campaign Manager), Tristan Staack (Campaign Manager), Marianne Brand (Organization), Miriam Riesen (Web). Responsible at Casalini: Felix Zulauf (consulting), Andrea Zulauf (consulting), Joël Hummel (consulting), Michael Lemp (graphics), William Bird (graphics). More: Ernst Immer, Twin Productions (TV spot), Mathias Stocker, stocker4all (web programming).
