Carlsberg invites tenders for Europa Media
Pitch: The Danish brewing group Carlsberg is reviewing its relationships with media agencies in key European markets.
Pitch The Danish brewing group Carlsberg is reviewing its media agency relationships in the most important European markets.Mediacom, Initiative, OMD and Zenith Optimedia have been invited to a pitch, which should be completed next June. It is not yet clear whether the planning and purchasing budget of around 60 million euros will ultimately be consolidated. Switzerland, where Carlsberg is currently managed by Mediaxis, is also affected.
