Carlos Leal auctions off supporting actor
In advertising, it is used to illustrate that some mobile subscriptions are cheat packages. Now it is being used for a good cause: The Muscle Car without Muscles from the UPC Cablecom TV commercial is being auctioned on Autoricardo.ch.
And although the car has nothing under the hood, there is a lot of bidding going on. Good thing, because the proceeds of the auction will be donated to the "Lessons for Life" foundation, which provides schooling for children in Africa. Therefore, UPC Cablecom, the responsible agency Scholz & Friends and cooperation partner Autoricardo.ch are looking forward to many more bids. Anyone who would like to bid or simply see the status of the auction can visit the here do
Responsible at UPC Cablecom: Ivo Hoevel (Chief Marketing & Products Officer Switzerland/Austria), Marcus Kikisch (Director Marketing Comm. & Brand Mgmt.), Ysabel Ammann (Marketing Communication Manager). Responsible at Autoricardo.ch: Lars Hanf (Head of Marketing), Lilian Prachoinig (Marketing Project Manager), Rebecca Müller (Junior Marketing Project Manager). Responsible at Scholz & Friends Zurich: Christian Vosshagen, Avsar Yildiz, Roger Dobmann, Wim Lanz, Lukas Frei (Creation); Petra Moser, Tobias Baumann, Martin Samsel (Consulting & Strategy).
