Cannes silver plated eight staples

At the advertising festival in Cannes, there was a single Silver Lion for Switzerland in the Press & Poster category, won by the agency McCann-Erickson, Geneva, for Generali Insurance. The posters for the play "Stützen der Gesellschaft", Schauspielhaus Zurich, by Publicis, and the Kuoni campaign by Advico Young & Rubicam ("Holidays where you forget everything") made it onto the shortlists at the Media Lions. In the Press & Outdoor category, two works for Hakle by AY&R and two motifs from the Kuoni campaign (also by AY&R) as well as the three motifs for Theater Spektakel by Matter & Partner, the UN accession campaign by Publicis and Euro RSCG with the Olympic motif for Tibet made it to the final round. Switzerland came away empty-handed in the Young Creatives category (af).