Cannes separates juries for Press and Outdoor
The direct marketing mode will also be changed.
For the next edition of the
International Advertising Festival in Cannes, the organizers have announced two
Changes to the judging process announced. For the first time, there will be
There will be separate juries for the Press and Outdoor categories. "This will make the
Work more clearly judged on its merits in its medium",
explained festival director Terry Savage. For example, subjects that are
both categories, the judgment no longer depends on the
influenced how they performed in the other medium. How
So far, however, there will only be one jury president for Film, Press and
Outdoor. The mode will also be changed for the Lions Direct. The
In future, the festival will dispense with the upstream judging round of
"at home". All submissions for the Direct Marketing Lions will be
during the festival from one to 30 heads (plus president)
extended jury. "Direct marketing Direct marketing is a tangible medium,
That is why it is important that the jurors view the work from the outset.
to see in real format and not digitally," says Savage.
International Advertising Festival in Cannes, the organizers have announced two
Changes to the judging process announced. For the first time, there will be
There will be separate juries for the Press and Outdoor categories. "This will make the
Work more clearly judged on its merits in its medium",
explained festival director Terry Savage. For example, subjects that are
both categories, the judgment no longer depends on the
influenced how they performed in the other medium. How
So far, however, there will only be one jury president for Film, Press and
Outdoor. The mode will also be changed for the Lions Direct. The
In future, the festival will dispense with the upstream judging round of
"at home". All submissions for the Direct Marketing Lions will be
during the festival from one to 30 heads (plus president)
extended jury. "Direct marketing Direct marketing is a tangible medium,
That is why it is important that the jurors view the work from the outset.
to see in real format and not digitally," says Savage.
