Cannes Lions: VW becomes Advertiser of the Year
One winner at this year's Cannes Lions has already been announced: Volkswagen was named Advertiser of the Year. The automaker has won around 150 awards on the Côte d'Azur since 1961.
One winner of this year's Cannes Lions has already been announced: Volkswagen has been named Advertiser of the Year. The prize is awarded in each case to advertisers who distinguish themselves through inspiring, motivating marketing and who encourage their agencies to work creatively, according to the media release. Since 1961, VW has won a total of 150 awards in nearly every category. The automaker has also swept several Grand Prix. The first in the Cinema category in 1970, followed by the Launch II campaign in 1988; two Press Grand Prix in 1988 (Beetle campaign) and 2004 (Polo "Cops" campaign); a Promo Grand Prix in 2006 and a Cyber Grand Prix in 2006 for the GTI campaign. The Advertiser of the Year award will be presented to Jochen Sengpiehl, Head of Marketing at Volkswagen, on June 27, 2009.
