Cannes Lions records ten percent more entries
With a total of 28,284 entries, the advertising festival in Cannes posted a record participation. Around half of the increase is attributable to the new Design category. The number of entries from Switzerland has remained stable: once again, 617 local works are competing for the coveted Lions.
The organizers of the 55th Cannes Advertising Festival will have their hands full this year. With a total of 28,284 entries, the festival has seen an increase of over ten percent compared to last year. Half of these are attributable to the new Design Lions category. Among the existing categories, Media Lions (up 20.4 percent), Promo Lions (up 40.3 percent) and Titanium and Integrated Lions (up 33.3 percent) saw strong growth. Radio Lions was the only category with fewer submissions than last year (down 1.1 percent). Submissions from Switzerland remained stable, with 617 local works once again competing for the coveted Lions. The most popular category among the Swiss is "Outdoor", with 186 entries, followed by "Press" with 175. Six Swiss entries were submitted for "Design". Worldwide, economic boom regions such as China, India and Russia made disproportionate gains in the number of entries. However, as last year, the USA leads the ranking by a wide margin, followed by Brazil, Germany, Great Britain and Spain.
The Cannes Lions Festival on the Côte d'Azur will take place this year from June 15 to 21. It will attract over 10,000 visitors from the industry.
