Calanda now also sponsors football

Publicis is now cleverly turning this supposed deficit into an advantage: The focus is on two boys from Graubünden who are following the Europa League matches from their sofa with great interest. As they do so, they make numerous comments, revealing themselves to be football enthusiasts, but also to be quite a bit of a football novice. However, since the two analyze what's happening on the pitch in their typical, Grisonian way and in a surprising manner, they not only entertain themselves, but are also guaranteed to entertain other soccer enthusiasts in front of the screens.

The self-deprecating sponsorship campaign seamlessly continues the strategy developed last year. With break-bumpers, a fully integrated website, banners, online competitions and a poster campaign, the position as a likeable and close brand that not only takes itself but also life not too seriously is further strengthened.

The campaign started at the end of October and will run until the UEFA Europa League final on May 18, 2016.

Responsible at Calanda: Nabil Nasser (Marketing Director), David Kistler (Group Brand Manager) Riccardo Dillier (Brand Manager), Caroline Senn (Junior Brand Manager). Responsible at Publicis: Thomas Wildberger (CCO), Lorenz Clormann (CD), Wim Roelfs (CD Digital), David Lübke, Jan Kempter, Patrick Suter, Silja Rast (Text), Marvin Hugentobler (AD), Dominik Locher (Graphics), Cem van der Schaar (Head of TV), Matthias Koller (BGL), Manuela Schikor (Senior Brand Director), Alexandra Stojanovic (Brand Director), Claudia Ziltener (Junior Brand Director), Simon Grasser (Head of Digital), Sandro Duccheschi (Programming). Responsible at Czar Film Berlin: Simon Verhoeven (Director), Daniel Gottschalk (Cinematographer), Thorne Mutert (Executive Producer), Rahel Klemperer (Producer), Jingle Jungle (Sound Studio).