CA-Media: Cabaret artist promotes web videos
CA-Media has hired comedian Rolf Schmid for an advertising campaign. The campaign is intended to highlight that CA-Media is also at home in the world of entertainment and culture.
Audience favorite Rolf Schmid is a defining figure on the Swiss cabaret scene. His "I mag eifach nid" ("I just don't like it") has long been part of our country's treasure trove of quotes. Studies show that people are reading less and less on the Internet, whereas web videos are on the rise. By 2013, the share of video consumption in web user traffic is expected to rise to 90 percent. Against the backdrop of this revolutionary development, CA-Media's advertising campaign finds in the Grisons cabaret artist the perfect mouthpiece for all those who no longer like reading websites ("I just don't like it"), but prefer to watch informative and entertaining web videos.
For Flavio Camenzind, Managing Director of CA-Media, the collaboration with Rolf Schmid has yet another component. "Because we produce ZSC Lions TV, the first club-owned web TV of a Swiss sports club, we are often associated with the world of sport," explains Camenzind. The advertising campaign with a living legend of Swiss cabaret is intended to make it clear that CA-Media is also at home in the world of entertainment and culture and produces great projects such as web videos, event reports and web TV."
The radio spot with Rolf Schmid can be heard on Radio 24 every morning and evening for three weeks from next Monday. The film version is available on YouTube and on www.ca-media.ch.
For Flavio Camenzind, Managing Director of CA-Media, the collaboration with Rolf Schmid has yet another component. "Because we produce ZSC Lions TV, the first club-owned web TV of a Swiss sports club, we are often associated with the world of sport," explains Camenzind. The advertising campaign with a living legend of Swiss cabaret is intended to make it clear that CA-Media is also at home in the world of entertainment and culture and produces great projects such as web videos, event reports and web TV."
The radio spot with Rolf Schmid can be heard on Radio 24 every morning and evening for three weeks from next Monday. The film version is available on YouTube and on www.ca-media.ch.
