C-Factor: State Treaty Initiative Declared for Economiesuisse
On behalf of Economiesuisse, C-Factor has produced an animated film that aims to to explain the complex state treaty initiative of the Auns in simple terms. The film was created in collaboration with Eclipse Studios.
A cross-party committee made up of the CVP, FDP, BDP, GLP, SP and the Greens is campaigning against the Auns initiative "State treaties before the people", which will be put to the vote on June 17. The challenge: how should the electorate be informed about a bill that is complex and emotionally charged? Together with Eclipse Studios, C-Factor has developed a three-minute animated film that is designed to make reading a wide range of arguments superfluous. At the center is a cartoon character. It sits at home at the parlor table and deals with the five most important claims of the initiators. Confronted with the pros and cons of the proposal, the "Schweizerli" goes through a learning process and draws his own personal conclusion.
