By Heart heralds the autumn fashionably

Advertising agency By Heart has developed new fall/winter campaigns for Burger, PKZ and Feldpausch. For Burger, Paris-based Swiss photographer Philipp Mueller took the photos. Only the best is good enough for the fashion house's clients, says a By Heart statement. In keeping with Burger's high-end concept, the agency advertises with erotic appeal in a realization that meets high artistic standards, it adds. The campaign for PKZ and Feldpausch builds on the capital of the two brands, according to the statement. The campaign is based on the style and tone of the upscale fashion world. It relies on an independent visual language and a striking reduction to the essentials. Patricia Schmid was used as the model for Feldpausch.
PKZ/Feldpausch campaign: Responsible at PKZ Burger-Kehl & Co. AG, Urdorf: Head of Advertising/Communications: Simone Schäfer/Caroline Röösli. Responsible at By Heart, Zurich: CD: Hans Siegwart; Strategy: Markus Bircher; AD: Nina Hofstetter; Client Service Direction: Peter Krebs; Consulting: Maya Baumgartner; Realization: Natascha Breu; Production Management: Rolf Hefti; Photography: Rankin; Image Editing: Straumann AG.
Burger campaign: Responsible at PKZ Burger-Kehl & Co. AG, Urdorf: Head of Advertising/Communications: Simone Schäfer/Caroline Röösli. Responsible at By Heart, Zurich: CD: Hans Siegwart; Strategy: Markus Bircher; AD: Roli Hofer; Client Service Direction: Peter Krebs; Consulting: Maya Baumgartner; Realization: Natascha Breu; Production Management: Rolf Hefti; Photography: Philipp Müller; Image Editing: Straumann AG.