By Heart: Lara Gut goes for Ragusa
The Zurich-based agency By Heart has created a new brand identity for Ragusa. At its core is a series of short TV commercials.
Swiss ski racer Lara Gut is now officially showing her love for Ragusa, writes By Heart in a statement. As a new brand ambassador, she gives the traditional chocolate specialty from Camille Bloch a young face and brings momentum to the new advertising presence.
By Heart has now created a completely new brand identity for Ragusa and with Lara Gut. The centerpiece of this appearance is a series of short TV spots that will go "on air" from mid-October. In these films, the skiing talent shows her most spontaneous side. In each film, Lara Gut is asked a new question, which she answers with improvisational enthusiasm and usually not just seriously. In the process, Lara Gut parlays in all three national languages herself, which fits in with the popular chocolate bar that has always united the whole of Switzerland. Next year, Ragusa will be 70 years old. These films are a charming tribute to a cult brand that has always remained young.
Responsible at Chocolats Camille Bloch: Heinz Reber (Director Marketing and Sales), David Sommerhalder (Product Manager). Responsible at By Heart: Hans Siegwart (CD), Markus Bircher (Strategy/Planning), Martin Kurzbein (AD), Nonda Coutsikos (Graphic Design), Domenico Bless (Text), Natascha Breu (Realization), Misha Gambetta, Cécile Schurtenberger (Consulting). Production TVC By Heart + Mackat: Ariane de Siron (Producer), Alberto Meroni (Director), Niccolo Castelli (1st Assistant Director/Coach), Pietro Zuercher (Camera), Romeo Mori (Photography Lara Gut), Ruth Küng (Photography Food), Detail (Lithography). Post production Encore Pictures: Jürg Steudler (Producer). Animation & Trick: Le Mob; Music/Composition & Sound Design: Jingle Jungle. Media: Mediatonic (Marco Rose).
