By Heart: Sizzling performance for Torino
Camille Bloch has decided to give the Torino brand more freedom and to distinguish its identity more clearly from that of the umbrella brand. To this end, the agency By Heart has created three films.
The Zurich agency, which won the account again last year, developed the new look around the claim "Im Herzen Praliné." The team led by creative director Hans Siegwart has developed three new films designed to dramatize the Torino brand in a romantic and unique way, according to a statement. The focus was on a visual language that strikingly takes the brand's typical elements and gives them a modern feel: Red and black and the crackling paper of the chocolate sticks are the stylistic basic elements of illustrative short stories. The result is, as it were, cinematic posters that give the brand's romantic promise a completely new, powerful expression. The TV campaign will start at the end of February in all three parts of the country.
Responsible at Chocolats Camille Bloch: Heinz Reber (Director Marketing and Sales), David Sommerhalder (Brand Manager). Responsible at By Heart Communication: Hans Siegwart (Creative Director), Markus Bircher (Strategy/Planning), Martin Kurzbein (Art Direction), Cécile Schurtenberger (Consulting). Film production: Encore Pictures; director: Bart Wasem/Neil Stubbings; animation: Neil Stubbings, Bart Wasem, Christian Roggy; producer: Jürg Steudler; music: Michael Ricar; sound design: Federico Bettini, Jingle Jungle.
