By Heart: Blum & Grob Rechtsanwälte new in the portfolio

The Zurich-based agency By Heart won Blum & Grob Attorneys at Law as a new client in a pitch and has already launched the firm's new brand identity.

The two Zurich law firms Blum Attorneys at Law and RGS Rosenow Grob Schilling Attorneys at Law merged on December 1, 2008. In the spring of the current year, a pitch was held to evaluate the agency that would support the new company in terms of design and marketing. The Zurich agency By Heart emerged as the winner of this pitch. The agency has since developed the law firm's new image: From the logo, stationery and house lettering to various brochures, documentation, DM and advertising measures, the website was developed together with Eyecatcher.
Responsible at Blum & Grob Attorneys at Law, Zurich: Claude Blum and Hans-Ruedi Grob (overall responsibility), Valentina Pio-Loco (coordination/processing). Responsibility at By Heart: Hans Siegwart (CD), Markus Bircher (Strategy/Text), Jürg Riedweg (AD), Misha Gambetta (Consulting), Dominik Mory (Production Management). Photographer: Marc Straumann. Online: Eyecatcher, Zurich. Responsibility: Oliver Pel.
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