BVDW publishes guidelines for optimal data usage in email marketing
E-Mail ist unverändert das effektivste Element im Marketing-Mix und besticht mit dem höchsten Return on Investement (RoI). Die wichtigsten Erfolgsfaktoren und Potenziale sind aber häufig unbekannt. Mit dem Ziel einer besseren Marktaufklärung veröffentlicht die Fokusgruppe E-Mail im deutschen Bundesverband Digitale Wirtschaft (BVDW) dazu einen Leitfaden.
The experts from the BVDW email focus group shed light on concepts, strategies, tips and tricks for the use of email marketing in companies in the guide "Email marketing: making optimum use of customer data". Four aspects of email marketing in particular: content, address generation, tools and technologies as well as strategy triggers - always in the context of optimal data usage.
With this publication, the focus group aims to shed light on email marketing as one of the most established components in the online marketing mix with regard to the most important success factors and often unknown potential. "Email stands for change, but also for adaptability," says André Görmer (Mapp Digital), Chairman of the BVDW's email focus group. "Unfortunately, however, there is a great deal of uncertainty here and there regarding the effective use of email. We want to counteract this with this guide and provide companies with important recommendations for the use of email in marketing."
The guide "Email marketing: making the most of customer data - concepts, strategies, tips and tricks for using email marketing in companies" is now available. here available as a free download.
