15 years of Webrepublic: New leadership and an anniversary party with fast beats
To mark its 15th anniversary, Webrepublic is unveiling a new management structure and celebrating with clients, partners, and employees. Co-founders Tom Hanan and Tobias Zehnder reflect on the agency’s successes and look to the future. m&k mingled with the partygoers.
Just in time for its anniversary, Webrepublic is presenting its new management structure: Tobias Zehnder is taking over day-to-day operations as Managing Director, while CEO Tom Hanan will focus more on the strategic direction in the future. "I'm looking forward to focusing all my energy on our customers and teams," explains Zehnder. For Tom Hanan, it is the perfect opportunity to use his experience in an even more targeted way. This clear division should strengthen Webrepublic for the next challenges.
From startup to integrated marketing agency
Webrepublic was founded in 2009. The small start-up for search engine marketing developed into one of the leading integrated marketing agencies in Switzerland with over 200 employees. Important milestones were the Partnership with Wirz and the expansion into traditional media planning in 2020. "Today, strategic consulting and an integrated offering are more in demand than ever," explains Zehnder.
Hilarity from the early days
In his entertaining speech, Tom Hanan also recalled some anecdotes from the early days of the agency. The pitch for UPC Cablecom is particularly memorable. Back then, the young team wanted to impress with innovative ideas, but technical problems threatened to ruin the entire presentation. "Everything went wrong - from the technology to the timing," laughed Hanan. But the team improvised skillfully and was ultimately able to convince the customers. It was one of those moments that showed that even setbacks can lead to success if you don't give up.
Anniversary party in the Enge: team spirit and a good mood
The anniversary was celebrated with a big party at the Webrepublic headquarters in Zurich's Enge district. On two floors, guests enjoyed Wiediker sausages, gelati, disco beats and drinks at the highly frequented bar. The terrace was also a great place to party, even though the temperatures dropped a little in the evening. The exuberant atmosphere stood out in particular, underlining Webrepublic's cohesion and vibrant corporate culture.
m&k-reporter Beat Hürlimann was also on site, filmed the party atmosphere and asked Tom Hanan and Tobias Zehnder for short statements in front of the camera. The party impressively demonstrated how important team spirit is for the agency's success.
Look into the future
Despite the challenges facing the industry in 2024, Webrepublic is optimistic about the future. The strong corporate culture and the good cohesion that was palpable that evening give the agency the necessary drive. "We are ready for the next 15 years," says Hanan, summarizing the plans for the future.
