Maybaum Film invests in sustainable collaboration
Maybaum Film, a video production company based in Baden, always prioritizes an efficient workflow. To make this workflow even more optimized and sustainable in the future, the agency has expanded its services and developed its own software solution.
In the past five years, Maybaum Film's production of content for social media, recruiting videos, product or explainer videos has grown exponentially, the agency writes in a statement: by 2022, the Maybaum crew was managing more than 150 video projects of varying sizes.
Professionally produced video content is a crucial factor for successful online marketing. But professionalism alone is not enough. Timeliness and regularity are equally important. "SMEs in particular face major challenges with the content hunger of online channels. There is often a lack of time, staff and budget to create and publish fresh video content on a monthly basis. We wanted to offer a solution for this," explains CEO Michel Alraun.
As part of a strategic reorientation, Maybaum Film has renewed its range of services and developed its own workflow software. The model "Maybaum Always On" is intended to enable longer-term and sustainable collaboration. The video content is planned for three, six or twelve months using an editorial plan and implemented largely autonomously by Maybaum Film. The in-house software "MayPlanner" is used for coordination, creation, production planning and approval.
"With MayPlanner, we immediately have an app on the go that optimizes the workflow for long-term collaboration," explains Susi Payne, Head-of Tech at Maybaum Film. "The intuitive mapping of the production workflow, from campaign planning to final delivery, saves time and resources and helps us and our clients invest budgets more effectively in production value."
The offer is complemented by "Maybaum All Access". On the individualized content platform, customers have access to their finished videos, extended footage, BTS material or complete interview sequences. All assets are prepared according to CI and provided with personalized tags.
With this strategic realignment, Maybaum Film wants to address future-oriented companies that have a high demand for video content and want to play exciting videos to their customer groups on a monthly basis.
