Brand core and Calanda celebrate the regions of Graubünden with new label series
Markenkern has designed 15 special labels featuring regional motifs for Calanda. The designs, ranging from "A" for Albula to "V" for Viamala, will be available on beer bottles in bars and restaurants throughout Graubünden starting in mid-September.
Behind the idea is the rooting of the traditional brand Calanda. The Calanda brewery was created by the merger of various breweries in different corners of the canton of Graubünden.
The diversity of Graubünden is tangible every day for the marketing and sales team at Heineken Switzerland, according to a statement. Kevin Keller, Sales Manager Graubünden: "We want to bring the enthusiasm for the regions to our consumers with the new labels." The campaign is accompanied by information and competitions on Calanda's social media channels.
Responsible at Heineken Switzerland: Oliver Breininger (Junior Brand Manager Calanda), Denise Spirig (Junior Channel Manager). Responsible at brand core: Fabio Aresu (consulting); Jasmin Wilhelm, Patrick Merz (design); Rosanna Sciamanna (planning).
