Graubünden brand launches retail offensive with GraubündenViva
As a licensee of the Graubünden brand, Graubünden Vivonda is investing in the distribution of regional products, building up its own product range with GraubündenViva, opening its own sales outlets and aiming to sell certified Graubünden regional products in Graubünden and in Swiss retail outlets. In mid-December, the Graubünden-based company will open its first store selling regional products from Graubünden at the Heidiland service station.
The product range will initially comprise around 150 regio.garantie-certified products from 50 different producers. The company is working closely with the sales promotion organization Alpinavera. In addition to fresh produce such as fruit and vegetables, there are also cheese and meat products, baked goods, honey and jams, dried pasta, cereals and drinks.
As the main partner, the GraubündenWein industry association will have its own presence in the store with selected wines from the Bündner Herrschaft region. Another focal point is dedicated to the topic of water, which is stylishly showcased with a fountain.
Further projects underway
In summer 2021, a competence center for regionality with a production and sales area as well as a meeting and experience world is also to be built in Jenaz in Prättigau.
