Le Berg: Advertising film producer Gabriel Waldvogel opens location in Zurich
After a decade in the German creative metropolis of Berlin, young Zurich native Gabriel Waldvogel is taking the plunge and opening another location for Le Berg in his home city of Zurich. His aim is to establish the film production company, which he co-manages as a partner, even more internationally.
Switzerland is not actually new territory for Le Berg. The Berlin-based film production company has already realized various projects for Swiss clients such as Audemars Piguet and Rivella. The decision is therefore also a natural progression, according to a press release.
"It's important to me to take this step as a Swiss citizen. I spend a lot of time in my home country and know my way around there. I understand the market and know its peculiarities," Managing Director Gabriel Waldvogel is quoted as saying. "It just feels very natural to open a head office here."
The new location not only represents an expansion of his business - a "real symbiosis of the two markets Switzerland and Germany" is planned, Waldvogel continues. "The Swiss market is also very interesting for us creatively. I am delighted that we can now also shake up the advertising industry in Switzerland with our international directing talent."
Swiss agencies and clients have long since caught wind of Waldvogel's intention: Following successful collaborations with brands such as Mercedes-Benz, Google, Aldi and Adidas, the new Swiss office, in collaboration with Jung von Matt Limmat, set up a campaign for the luxury kitchen manufacturer V-Zug to. In addition, the film production for the Swiss racing simulator manufacturer Racing Unleashed was recently in Italy for a campaign shoot.
Waldvogel's vision is to build long-term partnerships with agencies and brands and bring new ideas to the screens: "Switzerland is a dynamic market with a high level of innovation. There is a lot of fresh air here and I look forward to contributing to the development of the industry with Le Berg."
