Young people get a taste of agency air thanks to Himmelblau
At the Himmelblau communications agency in Burgdorf, six interested teenagers got a glimpse into the agency’s day-to-day operations and potential apprenticeship opportunities in the industry.
In the course of an apprenticeship, one is challenged and trained; one acquires knowledge and skills and is, to a certain extent, in training. That's why the brand "himmelblau training" emerged from a training project of the Himmelblau learners, from planning and budgeting to logo design and a specially designed and programmed landing page.
Then, on April 28, 2017, the "Himmelblau Training Day" took place for the first time, a taster day organized and run by the apprentices on their own initiative. On this day, six young people got the chance to get to know the three training paths in the agency: businesswoman/man, mediamatician and polygrapher.
Postcards were distributed to schools in the region to promote the event. Kevin Bein, owner of the Aquaprint printing company in Bern, generously supported the apprentice project and sponsored the production of the postcards, according to the press release. At Skyblue-training.ch interested young people were able to find out about the details and apply for a trial place. Thus, many interesting applications were received by the deadline and the six most creative were rewarded with a personal invitation.
During the taster day, the participants alternated between three stations, at each of which an individual program corresponding to the respective profession was carried out. In the case of the polygraphs, a suitable font and colors had to be selected and a byline designed on the basis of a given logo. In the case of KV, a fictitious company event was planned with a set budget; brainwriting was used to generate ideas, and everything from a cozy barbeque in the region to a bike ride or a short trip to Barcelona was included. Meanwhile, the mediamaticians were able to select suitable images for a web presence and fill them in independently. "Learning by doing" was the motto, so that a practical insight was given.
The feedback from the tasters was positive throughout. They praised, for example, the exciting insight into the everyday life of an agency and the variety offered by the three different professions. "All three professions were great and the exercises were fun," said one participant. The first "Himmelblau Training Day" was a complete success and therefore probably did not take place the last time.
