"I also eat side dishes"

1. what would you most like to promote?

For brands in the food industry. I hope this answer will make my phone ring.

2. is the opinion true for you that you cannot grow old in agencies, or is that a prejudice?

That's a prejudice. Whether you are in the right place in an agency does not depend on your age, but much more on your attitude and personal approach.

3. do you think you deserve the salary you earn?

You earn what the customer is willing to pay. And that in a very competitive environment. So the salary is earned.

4. what are you sorry for?

The fact that YB has not been Swiss champion since 1986 despite 30 attempts.

5. Do you fall for advertising? When?

Yes, all the time - fortunately. If advertising didn't work, there would be no need for it.

6. can you tell us a little secret?


I also eat side dishes.

7. what are you determined to achieve?

Creating advertising that works with every order.

8. why don't you conform to the usual clichés of an advertiser?

My background: I am a career changer with over 15 years of customer experience in consumer goods marketing.

9. when you have an idea, how do you know it is good?

In the end, only when you see if and especially how it works.

10: Where do you see the biggest challenge for the advertising industry at the moment?

To clearly position yourself as an agency in the changing market for the future.

11. does the advertising industry receive enough appreciation for its work?

Appreciation has to be earned. We feel the appreciation of our customers, which is reflected in long-term partnerships.

12. who would you like to see in one of your campaigns?

Young Boys - in congratulatory advertisements for the championship.

13. which advertising campaign from your childhood left a lasting impression on you?


It must have been an Ovaltine campaign. I still drink it today.

Mike Brodbeck joined Polyconsult in 2009 and has been the owner of the Bern-based agency with three other partners since the end of 2012. Previously, he was brand manager at Nestlé and head of marketing at Rivella. Brodbeck has 15 years of experience in consumer goods marketing. The portfolio of the independent Bern-based full-service agency Polyconsult, founded in 1974, currently includes clients such as "Schweizer Fleisch," Inobat (battery recycling), BEKB, Peugeot, Citroën, PostFinance, Swiss Post and Reka.

The "13 Questions" appear both online and in the print edition of Werbewoche.

Implementation 13 Questions: Thomas Häusermann