Business Campaigning: Information campaign realized for Jatropha Alliance

Business Campaigning Switzerland is launching an information and awareness-raising campaign on the topic of "sustainable biofuels". The aim of the campaign is to raise awareness among politicians and the public of biofuels that comply with all the rules of sustainability: they are ecologically and socially compatible - their cultivation creates jobs and protects the environment.
The campaign was commissioned by the Jatropha Alliance. According to a press release issued by Business Campaigning, the Alliance has identified a major information gap when it comes to biofuels. At the moment, all biofuels are being lumped together in the public debate. The campaign aims to show that it makes sense to differentiate between sustainable and poor biofuels.